Most owners come to me after something already broke.
The site went down. Leads stopped coming in. Checkout stopped working. Google flagged them. Or they paid for ads that sent traffic to a dead form.
So let me be direct about what I actually sell at Pragmatic Bear, how it protects you, and when you should just hand it off instead of trying to keep up yourself. All of this is based on real work I do every day for small and mid-sized businesses.
Your website is not "set and forget"
Your website is not a brochure sitting on a shelf. Your website is live infrastructure.
It books calls, takes payments, answers questions, qualifies leads, and handles people at 2 a.m. while you're asleep.
When it's working, your business is working. When it isn't, you're blind and you usually don't know right away.
That's what ongoing management is for. Not pretty add-ons. Actual stability.
Here's how that breaks down at Pragmatic Bear.
What Pragmatic Bear does for you
I manage WordPress, Shopify, and static sites. I keep them online, secure, fast, and working the way customers expect. You get personal support from one person (me), not an agency ticket system.
There are a few main ways I help:
1. Managed Plans (monthly care)
You pick a plan, and I take responsibility for keeping the site healthy. You don't have to babysit it. You don't have to guess what broke. You don't have to touch "Update plugin" and pray.
Here are the plans:
Cub — $40/mo per site
Good for smaller sites and simple "we just need to be online" businesses.
What you get:
- Weekly updates to core/theme/plugins
- Monthly backup and restore test
- Security and uptime monitoring
- Email support within 48 hours
This covers basic safety. Think of Cub as: "Please just keep us from getting hacked or going offline without us knowing."
Grizzly — $80/mo per site
Most popular. Good for businesses that depend on traffic, local SEO, booking, or online sales.
What you get:
- Twice-weekly updates
- Weekly offsite backups
- Monthly performance and SEO check
- Priority support (faster response)
- LinkSentinel WordPress plugin monitoring included (WordPress sites only)*
This is where it shifts from "keep us online" to "protect our revenue."
Polar — $150/mo per site
This is for sites that cannot go down. High-traffic, eCommerce, multi-site, or "this site feeds the business."
What you get:
- Daily updates and monitoring
- Weekly health and uptime review
- Monthly technical plus SEO audit
- Two hours of done-for-you dev/edits included
- Quarterly strategy session
- Custom dashboard reporting
- LinkSentinel WordPress plugin included (WordPress sites only)*
With Polar, you're basically handing me the keys and saying "keep it running and tell me what I need to know."
2. Ad Hoc / one-time work
Not ready for a plan? Cool. I also do single jobs.
Examples:
- WordPress troubleshooting and cleanup (starting at $85/hr)
- Shopify or static site fixes and maintenance ($75/hr)
- Full site migration ($200–$400)
- Landing page build ($250–$600 per page)
- Consulting or technical audit ($100/hr)
- SEO tune-up on existing content ($150 flat)
This is good if you just need something handled and don't want to hunt for a random freelancer.
3. LinkSentinel WordPress Plugin (this one matters a lot)
LinkSentinel is my internal link health monitoring WordPress plugin. It's built by me, for my WordPress clients, and it's included in the Grizzly and Polar plans for WordPress sites.
Here's what that means in normal language.
When you change pages, rename things, move products, or clean up old content, your WordPress site quietly builds broken internal links.
Broken internal links cause three problems:
- People click and hit dead pages, which looks sloppy and kills trust.
- Google sees broken structure and assumes the site is not well maintained.
- Pages that should be getting traffic basically get cut out of your own site map.
If search matters to you at all, this should bother you.
LinkSentinel helps with that:
- It crawls and maps all internal links across your WordPress site
- It flags broken links and redirect chains
- It shows you which pages are now "orphaned" (nothing links to them anymore)
- It gives recommended fixes, in plain English, not developer-speak
Think of it like this: Imagine you had someone walking through your entire WordPress site every week, clicking everything, and telling you "hey, these 6 links lead nowhere, fix them before Google notices." That's what LinkSentinel does.
And again, if you're on Grizzly or Polar with a WordPress site, you already get that without paying extra.
Why this matters more than most people think
Let's walk through what actually happens in the real world.
Problem 1: "We stopped getting leads but nothing 'broke'"
I see this a lot.
Your contact form looks fine. It still loads. It even says "Thanks, we'll get back to you."
But the email never sends.
So from your side, "business is just a little slow right now."
From the customer side, they reached out and heard nothing. They think you're ignoring them.
This is why I run function checks and real monitoring instead of just "yep, the page loads." If your lead flow depends on forms, it has to be tested, not assumed.
Problem 2: "The site is slow but it's probably fine"
When a site takes too long to load, people leave. That's it.
Slow sites lose calls, lose carts, and slide down in search. I handle speed work in the managed plans: cleaning up bloat, keeping hosting stable, tuning performance for WordPress, Shopify, and static builds.
You don't have to care about the technical reason. You only have to care that slow = less money in.
Problem 3: "We thought we were secure"
Here's how most smaller sites get hacked:
- Outdated plugin
- Weak admin password
- No offsite backup
When that happens you get one of these:
- Your site starts redirecting to junk
- Google flags you
- You have to shut the whole thing down while you hunt for help
Security monitoring and backup strategy are built into all plans, starting at Cub. In Grizzly and Polar, you're getting more frequent updates, offsite backups, and active monitoring, which makes recovery faster if something ever does happen.
This kind of thing is boring until it's not.
"Why Pragmatic Bear and not an agency?"
Agencies do good work. But here's the difference.
Agencies scale by volume. You're a ticket in a board.
Pragmatic Bear is built to stay small on purpose:
- You work directly with me
- I already know your stack and your history
- I'm the one doing the work, not passing it down a chain
My background is running and supporting sites for bigger brands, then bringing that same level of care to small and mid-sized businesses that can't justify hiring a full in-house web person. I've managed sites and digital operations for companies like Marriott International, PGA TOUR, and Southeastern Grocers, handling technical issues, A/B tests, and live site stability.
So you're getting enterprise habits, but without enterprise attitude.
How to know if you're ready for managed care
You don't need me if:
- Your site is basically a brochure and you don't really care about traffic, forms, or SEO
- You're comfortable fixing and rolling back updates yourself
- You already have in-house technical help
You probably do need me if:
- Your site actively brings in leads or sales
- You're running paid ads
- You rely on forms, booking, request-a-quote, or checkout
- You've already been burned once by downtime, broken forms, or a hack
- You don't want to be the first person to know the site is down because a customer complained
If you nodded at any of those, you're in Grizzly/Polar territory, because at that point your site is part of revenue, not just branding.
What happens when you work with me
Here's what working together actually looks like.
1. You pick a plan or ask for a consult
You can start with Cub, Grizzly, or Polar. If you're not sure, tell me what the site does for your business and I'll point you in the right direction. All plans are month to month. No long-term contract.
2. I onboard your site
I audit what you're running, set up monitoring, and put backups in place.
3. You get ongoing care
I keep the site updated, backed up, secure, and fast. Grizzly and Polar WordPress sites get LinkSentinel watching internal link health and SEO structure. You get reports you can actually read.
4. You stop guessing
You don't have to "keep an eye on it." That's my job now.
What you should do right now
Here's what I recommend next, based on where you are.
If you already know you need ongoing help
Go pick a plan and I'll get you onboarded. Cub if you just need basic coverage, Grizzly if you rely on traffic and SEO, Polar if the site cannot go down.
If you're not sure what you need
Send me a message. Tell me what the site does for your business. I'll tell you straight if you actually need monthly support or if a one-time job is enough.
If you're in "something is broken right now" mode
Ask for ad hoc support. I handle WordPress issues, Shopify cleanup, migrations, and emergency fixes without forcing you into a plan.
Final word
Here's the truth most people don't hear:
Your website does not fail all at once. It fails quietly.
A broken internal link here. A slow product page there. A form that doesn't email you anymore. A checkout hiccup on mobile. Google slowly deciding you're less reliable.
This is how revenue leaks without you noticing.
Pragmatic Bear exists to stop that before it costs you.
If your site brings you business, it should be treated like part of the business. That's what I do.
View Plans • Schedule a consultation • Or just email hello@pragmaticbear.com and say "Can you look at our site?"